{"id":11693,"date":"2026-10-30T16:52:29","date_gmt":"2026-10-30T15:52:29","guid":{"rendered":"https:\/\/bleisuretraveller.com\/?p=11693"},"modified":"2026-10-31T17:12:56","modified_gmt":"2026-10-31T16:12:56","slug":"bleisure-on-the-film-set","status":"publish","type":"post","link":"https:\/\/bleisuretraveller.com\/en\/bleisure-on-the-film-set\/","title":{"rendered":"Bleisure on the film set"},"content":{"rendered":"
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“Nach der Gesch\u00e4ftsreise noch zwei, drei private Tage ber\u00fchmte Drehorte besuchen? Andrea und Andreas Krenn, Gr\u00fcnder von Limelight Global, sehen darin spannende Bleisure-Ziele und einen Trend. Wir sprachen mit ihnen \u00fcber Set-Jetting, W\u00fcnsche der Gen-Z sowie Erlebnisse im Anschlu\u00df an Dienstreisen.”<\/i><\/b><\/h3>\n<\/blockquote>\n

Andrea, Andreas<\/span>, <\/span>you<\/span> promote<\/span> filming<\/span> locations<\/span> to<\/span> TV and film <\/span>productions<\/span>. <\/span>What <\/span>does<\/span> your<\/span> line<\/span> of <\/span>work<\/span> actually<\/span> entail<\/span>?<\/span> And <\/span>what<\/span> your<\/span> own <\/span>business<\/span> travels<\/span>?<\/span><\/h4>\n
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Andrea: <\/b><\/em>“Set-<\/span>jetting<\/span>“, the <\/span>trend<\/span> of <\/span>chasing<\/span> destinations<\/span> made<\/span> famous<\/span> by film and TV, <\/span>has <\/span>made<\/span> a <\/span>for mi<\/span>d<\/span>able<\/span> impact<\/span> on the <\/span>travel<\/span> industry<\/span>,<\/span> with<\/span> proven<\/span> success<\/span> globally<\/span> a<\/span>nd<\/span> as such <\/span>is<\/span> highly<\/span> sought<\/span> after by <\/span>hotels<\/span>, <\/span>attractions<\/span>, and <\/span>entire<\/span> destinations<\/span>.<\/span> We<\/span> regularly<\/span> meet<\/span> with <\/span>studios<\/span> and <\/span>production<\/span> companies<\/span> globally<\/span> which<\/span> decide<\/span> what<\/span> audiences<\/span> watch<\/span> next<\/span>. This <\/span>is<\/span> essentially<\/span> what<\/span> our<\/span> business<\/span> trips<\/span> look<\/span> like. In the <\/span>process<\/span>,<\/span> we<\/span> represent<\/span> tourism <\/span>destinations<\/span> as <\/span>well<\/span> as <\/span>hotels<\/span> and <\/span>resorts<\/span>, <\/span>with<\/span> the <\/span>ambition<\/span> to<\/span> attract<\/span> suitable<\/span> TV <\/span>and <\/span>movie<\/span> production<\/span>s<\/span> to film<\/span> on <\/span>location<\/span> at <\/span>our<\/span> clients<\/span>\u2019<\/span> properties<\/span>. <\/span>O<\/span>ur<\/span> consult<\/span>ancy<\/span>, The Limelight Global<\/a>, <\/span>has<\/span> supported <\/span>numerous<\/span> productions<\/span> of <\/span>a <\/span>variety<\/span> of<\/span> formats<\/span> for <\/span>clients<\/span>.<\/span><\/p>\n

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The couple Andrea & Andreas Krenn, Founder Limelight Global<\/figcaption><\/figure>\n

\u2026 <\/span>but<\/span> is<\/span> this<\/span> relevant to “<\/span>bleisure<\/span>” <\/span>travel<\/span>? Do <\/span>business<\/span> travelers<\/span> enjoy<\/span> visiting<\/span> a film <\/span>location<\/span> subsequent to<\/span> their<\/span> business<\/span> meetings<\/span>?<\/span><\/h4>\n
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Andreas: <\/i><\/b>Absolutely<\/span>! <\/span>T<\/span>he <\/span>business<\/span> traveler<\/span> already<\/span> in <\/span>town<\/span> has<\/span> a personal <\/span>reason<\/span> to <\/span>linger<\/span> and<\/span> unforgettable<\/span> experiences<\/span> to <\/span>stay<\/span> for<\/span>.<\/span> T<\/span>he <\/span>binge-watching<\/span> boom of <\/span>recent<\/span> years <\/span>has<\/span> supercharged<\/span> it: <\/span>Expedia’s<\/span> Unpack<\/span> \u2018<\/span>26 <\/span>trend<\/span> report<\/span> finds<\/span> 81% of Gen Z and Millennial <\/span>travelers<\/span> today<\/span> plan <\/span>getaways<\/span> around<\/span> TV <\/span>shows<\/span> and <\/span>movies<\/span>,<\/span> the same <\/span>generation<\/span> now<\/span>driving<\/span> the <\/span>bleisure<\/span> boom, <\/span>tacking<\/span> personal time <\/span>onto<\/span> business<\/span> trips<\/span> more<\/span> than<\/span> ever<\/span>before<\/span>.<\/span> A <\/span>conference<\/span> booking<\/span> becomes<\/span> a “Bridgerton” <\/span>weekend<\/span>; a <\/span>business<\/span> layover<\/span> in Paris <\/span>becomes<\/span> an “Emily in Paris” <\/span>detour<\/span>.<\/span> “<\/span>Bleisure<\/span>” <\/span>travelers<\/span> want<\/span> to <\/span>experience <\/span>something<\/span> they<\/span> will <\/span>be<\/span> telling<\/span> others<\/span> about<\/span> for a <\/span>long<\/span> time to <\/span>come<\/span>.<\/span><\/p>\n

What<\/span> does<\/span> that<\/span> mean<\/span> for <\/span>hotel<\/span> operators<\/span> and <\/span>how<\/span> can<\/span> they<\/span> benefit<\/span> from<\/span> this<\/span> trend<\/span>?<\/span><\/h4>\n
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Andrea: <\/i><\/b>When it comes to luxury hotels and destinations, Hollywood effectively does the marketing for them. Around the time films and series are broadcast, these locations \u2013 and hotels in particular \u2013 see a significant increase in traffic to their Google search results and websites. However, bleisure travellers aren\u2019t content with just an ordinary room for these extra nights; they\u2019re looking for an experience and therefore opt for a hotel they recognise from their favourite series \u2013 which means premium rates for the hotel industry.<\/p>\n

What<\/span> was <\/span>your<\/span> own <\/span>most<\/span> memorable <\/span>set-jetting<\/span> experience<\/span> which<\/span> you<\/span> managed<\/span> to <\/span>attach<\/span> to a <\/span>business<\/span> trip<\/span>?<\/span><\/h4>\n
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Andreas:<\/i><\/b> The Louvre in Abu Dhabi (photo below)<\/span>, <\/span>featured<\/span> in <\/span>\u201a<\/span>Now<\/span> You<\/span> See Me<\/span> \u2013 <\/span>Now<\/span> you<\/span> don\u2019t<\/span>\u2018 <\/span>was <\/span>certainly<\/span> quite<\/span> impressive<\/span>. The same <\/span>goes<\/span> for Caf\u00e9 de Flore, <\/span>known<\/span> from<\/span> \u201a<\/span>Emily in Paris<\/span>\u2018<\/span>.<\/span>
\nAndrea:<\/i><\/b> \u2026 <\/span>and <\/span>let\u2019s<\/span> not fo<\/span>rget<\/span> our<\/span> stay<\/span> at the<\/span> Four<\/span> Seasons Beverly Wilshire, <\/span>the <\/span>hotel <\/span>made<\/span> famous<\/span> by<\/span> the <\/span>movie<\/span> Pretty Woman.<\/span><\/p>\n

Thank you for talking to us!<\/strong><\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Photos: Limelight Global<\/p>\n