“40% and therefore the majority, consider an unbiased approach to bleisure travel to be an relevant corporate measure to promote bleisure.”
This is the result of a survey conducted by Freenow for Business in Germany among business travellers in collaboration with YouGov. The corresponding conclusion is: “Create a culture in which bleisure travel is seen as a valuable tool for well-being – and not as a privilege or a burden”.
38 per cent also cited discounts/incentives for bleisure travel and almost a third cited information about destinations and activities as a relevant corporate measure to promote bleisure.
The general interest in bleisure travel is also high in this Freenow study: 75 per cent were “very interested” or “somewhat interested”.
Photo: Archive