“Nach der Geschäftsreise noch zwei, drei private Tage berühmte Drehorte besuchen? Andrea und Andreas Krenn, Gründer von Limelight Global, sehen darin spannende Bleisure-Ziele und einen Trend. Wir sprachen mit ihnen über Set-Jetting, Wünsche der Gen-Z sowie Erlebnisse im Anschluß an Dienstreisen.”
Andrea, Andreas, you promote filming locations to TV and film productions. What does your line of work actually entail? And what your own business travels?
Andrea: “Set-jetting“, the trend of chasing destinations made famous by film and TV, has made a for midable impact on the travel industry, with proven success globally and as such is highly sought after by hotels, attractions, and entire destinations. We regularly meet with studios and production companies globally which decide what audiences watch next. This is essentially what our business trips look like. In the process, we represent tourism destinations as well as hotels and resorts, with the ambition to attract suitable TV and movie productions to film on location at our clients’ properties. Our consultancy, The Limelight Global, has supported numerous productions of a variety of formats for clients.
… but is this relevant to “bleisure” travel? Do business travelers enjoy visiting a film location subsequent to their business meetings?
Andreas: Absolutely! The business traveler already in town has a personal reason to linger and unforgettable experiences to stay for. The binge-watching boom of recent years has supercharged it: Expedia’s Unpack ‘26 trend report finds 81% of Gen Z and Millennial travelers today plan getaways around TV shows and movies, the same generation nowdriving the bleisure boom, tacking personal time onto business trips more than everbefore. A conference booking becomes a “Bridgerton” weekend; a business layover in Paris becomes an “Emily in Paris” detour. “Bleisure” travelers want to experience something they will be telling others about for a long time to come.
What does that mean for hotel operators and how can they benefit from this trend?
Andrea: When it comes to luxury hotels and destinations, Hollywood effectively does the marketing for them. Around the time films and series are broadcast, these locations – and hotels in particular – see a significant increase in traffic to their Google search results and websites. However, bleisure travellers aren’t content with just an ordinary room for these extra nights; they’re looking for an experience and therefore opt for a hotel they recognise from their favourite series – which means premium rates for the hotel industry.
What was your own most memorable set-jetting experience which you managed to attach to a business trip?
Andreas: The Louvre in Abu Dhabi (photo below), featured in ‚Now You See Me – Now you don’t‘ was certainly quite impressive. The same goes for Café de Flore, known from ‚Emily in Paris‘.
Andrea: … and let’s not forget our stay at the Four Seasons Beverly Wilshire, the hotel made famous by the movie Pretty Woman.
Thank you for talking to us!
Photos: Limelight Global
