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Loyalty Days in April 2025


“What are the trends in customer and employee retention? How will programmes work in the future? Loyalty Days will be held in two countries in April.”

Loyalty Days is a brand-new conference from customer loyalty programme expert, bonus award creator and book author Ulf-Gunnar Switalski. Together with his team, he invites loyalty and CRM experts and decision-makers to expand their knowledge in the field, network with like-minded people and engage in valuable discussions.

The premiere of the Bene Loyalty Days will take place in Ghent, Belgium, on 1 April 2025, followed by the DACH Loyalty Days in Frankfurt, Germany, on 3 and 4 April 2025. At the first DACH Loyalty Days, around 30 speakers are expected at the Marriott Airport Hotel in Frankfurt, and about six workshops are planned. On the evening of 3 April 2025, the presentation of this year’s Bonus Awards will take place as a further highlight, including in the category of Employer Loyalty for the best workation hotel and the best bleisure travel destination together with the bleisure traveller magazine.

More information and tickets here.

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