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ITALY, BUSINESS MADE BEAUTIFUL

“20 regions, 55 UNESCO world heritage sites, 25 national parks – and unlimited possibilities!”

Italy passes by other countries like a Ferrari at meetings, incentive trips, congresses and events, as it is one of the top 10 MICE destinations with 6th place in the international ICCA ranking. Over 30 airports, which are directly approached by airlines from Central European cities within a few hours, cover every corner. Famous sights and landscapes as well as a varied cuisine provide the ideal MICE supporting programme. At the same time, the leisure activities on offer for a few days’ holiday after a business trip are as varied as they are inspiring – whether in the form of visits to famous monuments, shopping tours or festivals.

With 8,000 kilometres of coastline, receptions and gala dinners in the open air are a must, but Italy also scores points with other extraordinary event locations: ancient palaces, wineries, authentic country houses, castles and former monasteries are just a few of them.

Produce your own pizza, pasta and ice cream at the teambuilding event? Explore historic towns on the Vespa or explore the famous Via Appia by bike?
Incentives or bleisure travel trips in Italy quickly turn into adventures, for example in the mountains: on a trekking tour through the Dolomites you can exchange your business outfit for sturdy shoes, or on a descent down the Etna for ski pants.

Car fans get their money’s worth in Emilia Romana, the birthplace of the Italian engine industry: the Motor Valley around Modena is not only home to luxurious Lamborghini and Ducati models, but also offers various race tracks, training centres, factories, museums and exhibitions. After the race, participants exchange their steering wheel for fine wines, which can be tasted at the traditional wineries along the Italian wine roads.

There is a wide range of accommodation in Italy: from charming alpine chalets to spacious alberghi diffusi, where guests are integrated into the village life of historic hamlets, from impressive country estates such as the Masserie with its olive groves to trendy city hotels with every comfort.

www.italia.it

 

Fotos v.o.n.u.: CinCin © [franckreporter] / E+ / via Getty Images; Barolo, Piemont © [LaraBelova] / E+ / via Getty Images; Villasimius, Sardinien © [Isaac74] / E+ / via Getty Images, Outdoor Experience © [zhukovvvlad] / Shutterstock, Autodrom Motorvalley, Emilia Romagna © Stefano Calamelli – Archivio CON.AMI; Special Venue – Provinz Rom, Latium © Convention Bureau Italia

 

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